Let the numbers speak for themselves:

• 83% of attendees have a buying influence
• 57% are planning to make their purchase decision in the next 12 months
• Salespeople have not called on 88% of attendees during the previous 12 months
• 76% arrive with an agenda

How was your last trade show?  Did you get the results you expected?

Your success depends on you!

The information in the following links is designed to assist you “the exhibitor” in making the most of your investment.  Learn new ways of working in your booth that will make your next trade show a success.

Barry Siskind is President of International Training and Management Company; a firm specializing in helping exhibitors increase their show results.  He has helped exhibitors and their staff throughout the world.  Visit Barry’s web at www.siskindtraining.com

Links:

• Article by Barry Siskind:  “Interest Zones”
• For more information, Visit Barry’s web-site at www.siskindtraining.com